Portfolio - Copy - Lilli Moon

Strategic Communications, Branding + Design
write something here

PR Plan Recommendation for Rhode Skin
For my PR Strategy course project, I was tasked to develop and write a PR campaign recommendation for a client of my choosing, Rhode Skin. The project consisted of drafting a written PR plan that included secondary research, situational analysis, SMART objectives, strategies, tactics, and a timeline. For each tactic, I created the necessary deliverables/visuals. I presented an overview of my campaign to the class (shown below). I received an A on the project and in the course.
The TRB Retrospective
In 2021, I worked with a team at Vanderbilt Law School to co-design the branding, graphics, agenda, and workshop activities for an event called the TRB Retrospective. Images below showcase a selection of the graphics.
#FailureCamp
In 2019, I worked with a team at Vanderbilt Law School to co-design the branding, graphics, agenda, and workshop activities for an event called the Summit on Law and Innovation. The theme was Failure Camp, focusing on how to deal with and overcome the fear of failure in our professional lives. Below showcases a selection of the graphics, along with a link to the Failure Camp website that I took part in designing.
#FailureCamp
website
Click on the image to visit the website for Failure Camp that I helped to design.

Strategic Communications, Branding + Design